AbstractThis article discusses how library services at University College Chester had reviewed their marketing strategy and sought to develop more visually attractive and user-friendly guides and publications.
CitationSconul newsletter (Spring 2004), 31, 12-14
DescriptionThis is the author's PDF version of an article published in Sconul newsletter© 2004. It is available online at http://www.sconul.ac.uk/publications/newsletter/31/4.pdf
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