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dc.contributor.authorThurston, Miranda*
dc.contributor.authorAlford, Simon*
dc.contributor.authorHughes, Deanna*
dc.date.accessioned2010-12-22T14:04:33Z
dc.date.available2010-12-22T14:04:33Z
dc.date.issued2010-07
dc.identifier.isbn9781905929863
dc.identifier.urihttp://hdl.handle.net/10034/118266
dc.description.abstractDrink a Little Less, See a Better You: The NHS Health Check and Wind Down initiative is a social marketing campaign designed to reduce alcohol harm in the target group - men between the ages of 35-55 years - in the pub setting. In order to understand the impact of this initiative, the Cheshire and Merseyside Public Health Network commissioned the Centre for Public Health Research at the University of Chester to carry out an evaluation.
dc.description.sponsorshipCheshire and Merseyside Public Health Network
dc.language.isoenen
dc.publisherCentre for Public Health Research, University of Chester
dc.relation.urlhttp://www.chester.ac.uk/cphren
dc.subjectsocial marketingen
dc.subjectalcoholen
dc.subjectmenen
dc.titleAn evaluation of the Cheshire and Merseyside Public Health Network 'Drink a Little Less, See a Better You' social marketing campaignen
dc.typeOtheren
dc.contributor.departmentCentre for Public Health Research, University of Chester
html.description.abstractDrink a Little Less, See a Better You: The NHS Health Check and Wind Down initiative is a social marketing campaign designed to reduce alcohol harm in the target group - men between the ages of 35-55 years - in the pub setting. In order to understand the impact of this initiative, the Cheshire and Merseyside Public Health Network commissioned the Centre for Public Health Research at the University of Chester to carry out an evaluation.


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