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Family-Centred Motivations for Agritourism Diversification: The Case of the Langhe Region, Italy.

Lyon, Andrew
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Canovi, Magali
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University of Chester; ESCP Europe
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Publication Date
2019-08-07
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Business, Management, Accounting and Finance
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Abstract
This paper examines the motivations underlying family wineries' decisions to diversify into agritourism. Empirical evidence is provided by a sample of North Italian family wineries that have recently engaged in agritourism. While the majority of studies have adopted an economic-noneconomic dichotomy approach when examining the motivations for agritourism diversification, this paper highlights the limitations of this approach, outlines the complexity of motivations and argues for the need to take the family context into account. Drawing on the socioemotional wealth (SEW) framework, we offer a conceptual model and derive a set of propositions to show how family owners' motivations for agritourism diversification are primarily driven by family-centred goals. This paper thus contributes to a better understanding of diversification in general, and of farming families' motivations for agritourism diversification in particular. Practical implications at the European and regional level are discussed. KEYWORDS: Agritourism, wine tourism, diversification, socioemotional wealth, family business
Citation
Canovi, M., & Lyon, A. (2020). Family-centred motivations for agritourism diversification: The case of the Langhe Region, Italy. Tourism Planning & Development, 17(6), 591-610. https://doi.org/10.1080/21568316.2019.1650104
Publisher
Taylor & Francis
Journal
Tourism Planning & Development
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URI
http://hdl.handle.net/10034/622612
DOI
10.1080/21568316.2019.1650104
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Article
Language
en
Description
This is an Accepted Manuscript of an article published by Taylor & Francis in Tourism Planning and Development on 7-8-19, available online: https://doi.org/10.1080/21568316.2019.1650104
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ISSN
2156-8316
EISSN
2156-8324
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https://www.tandfonline.com/doi/full/10.1080/21568316.2019.1650104
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