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Outsourcing marketing - the why, the what, the how, and the so what
Sinnott, Karl B.
Sinnott, Karl B.
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2025-10
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Abstract
The focus of this research was to explore the drivers, processes and measurement protocols for the outsourcing of marketing, through the lens of both experienced client side and supply-side marketers. Here, the ultimate aim was to arrive at some decision-making best practices that can enhance the way in which organisations choose to engage (or not) in the outsourcing of marketing.
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Sinnott, K. B. (2025). Outsourcing marketing - the why, the what, the how, and the so what [Unpublished doctoral thesis]. University of Chester.
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University of Chester
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Thesis or dissertation
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en