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Shaping the future : A study using scenario analysis
Pownall, Ian
Pownall, Ian
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2019-12-31
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Abstract
Scenario analysis requires the integration of a diversity of concepts, views, data and practices for organisations. It is an analysis that draws upon current understanding of organizational and environmental contexts but also one that reflects creativity in the construction of future scenarios within which organisations could compete. This case study explores the application of scenario analysis using the ‘Field Anomaly Relaxation’ (FAR) technique by a group of regional stakeholders to understand and prioritize emergent futures in a UK seaside town. The discussion is focused on two phases of that research project; the series of stakeholder meetings to prioritize emergent futures and the factors shaping them; final analytical and interpretive phase that generated four distinctive scenarios which were used to frame ongoing strategic planning by local and regional organisations.
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Pownall, I. (2019). Shaping the future: A study using scenario analysis. Research Methods Cases Part 2. SAGE Publications. https://doi.org/10.4135/9781526475268
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SAGE Publications
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en
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An article included as part of the SAGE Research Methods collection, due for publication in 2019.
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9781526475268