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A mixed methods empirical exploration of UK consumer perceptions of trust, risk and usefulness of mobile payments
Hampshire, Chris
Hampshire, Chris
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2017-05-15
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Abstract
Exploring UK consumer perceptions of trust, risk and perceived usefulness of mobile payments through the use of sequential mixed methods.
Citation
Hampshire, C. (2017). A mixed methods empirical exploration of UK consumer perceptions of trust, risk and usefulness of mobile payments. International Journal of Bank Marketing, 35(3), 354-369. https://doi.org/10.1108/IJBM-08-2016-0105
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Emerald
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International Journal of Bank Marketing
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Article
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en
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0265-2323
