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Glocalisation, Arab Values, and Traditions in Jeem TV Content
Abdulraheem, Ayah
Abdulraheem, Ayah
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2023-07
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Abstract
This thesis explores the ways in which Jeem TV negotiates cultural content and values in its programming. It also studies the Hierarchy of Influences at the pan-Arabic children's channel based in Qatar by focusing on its internal policy, and it examines the effect of societal factors and the external media market. The research examines these issues through the prism of the glocalisation process and the Hierarchy of Influence model proposed by Shoemaker and Vos (2009). Fifty-six hours of Jeem TV‘s programmes broadcast across three different seasons were analysed both quantitatively and qualitatively. Interviews were also conducted with presenters, Arabic language experts, Arab sociologists, children‘s media experts, and individuals who worked with the channel. Jeem TV offered a version of Arab programming that encompassed both traditional values and adaptations. More specifically, the channel included other languages, such as English, non-Arab cultures, representation of genders, and new formats. Whereas the viewers‘ culture, as an external force, had an effect on Jeem TV‘s agenda, the external media market allowed some of the cultural values to be blended with other culture. Additionally, there is a correlation between the external media market and Jeem TV in the context of the economic and political dimensions. The thesis showed a complex interplay of processes on Jeem TV involving culture, religion, glocalisation process, globalisation, Jeem TV's policy, non-Arab cultures, and regional politics. Furthermore, the nature of the interrelation between these factors is dynamic. This suggested that established theories like gatekeeping theory and the glocalisation process which focus on a specific national context do not provide a full explanation for the processes that happened at Jeem TV.
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Abdulraheem, A. (2023). Glocalisation, Arab values, and traditions in Jeem TV content [Unpublished doctoral thesis]. University of Chester.
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University of Chester
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Thesis or dissertation
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en