The ends justifies the means: A global research agenda for political marketing and public affairs

Hdl Handle:
http://hdl.handle.net/10034/620800
Title:
The ends justifies the means: A global research agenda for political marketing and public affairs
Authors:
Harris, Phil; Sun, Henry
Abstract:
Political marketing has developed into an increasingly mainstream discipline in universities globally over the last decade. There are many schools of political marketing with different approaches, such as the North American approach, the Western and Eastern European perspectives, and the Asian position. The study and application of political marketing has been categorised with different perspectives, such as electoral, governmental, and international aspects. It is becoming increasingly evident that political marketing needs further classification like any matured and established discipline. A close analysis of political marketing practices and academic research leads one to perceive two distinct areas of political exchanges in two different markets: the intranational market and the international market.
Affiliation:
University of Chester
Citation:
Harris, P., & Sun, H. (2017).The Ends Justifies the Means: A global research agenda for political marketing and public affairs. Journal of Public Affairs, Wiley. 17(4), e1693.
Publisher:
Wiley
Journal:
Journal of Public Affairs
Publication Date:
18-Dec-2017
URI:
http://hdl.handle.net/10034/620800
DOI:
10.1002/pa.1693
Additional Links:
http://onlinelibrary.wiley.com/doi/10.1002/pa.1693/full
Type:
Article
Language:
en
Description:
This is the peer reviewed version of the following article: Harris, P., & Sun, H. (2017). The ends justify the means: A global research agenda for political marketing and public affairs. Journal of Public Affairs, 14(4), e1693 which has been published in final form at http://dx.doi.org/10.1002/pa.1693 This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
ISSN:
1472-3891
EISSN:
1479-1854
Appears in Collections:
Chester Business School

Full metadata record

DC FieldValue Language
dc.contributor.authorHarris, Philen
dc.contributor.authorSun, Henryen
dc.date.accessioned2018-01-18T14:57:19Z-
dc.date.available2018-01-18T14:57:19Z-
dc.date.issued2017-12-18-
dc.identifier.citationHarris, P., & Sun, H. (2017).The Ends Justifies the Means: A global research agenda for political marketing and public affairs. Journal of Public Affairs, Wiley. 17(4), e1693.en
dc.identifier.issn1472-3891-
dc.identifier.doi10.1002/pa.1693-
dc.identifier.urihttp://hdl.handle.net/10034/620800-
dc.descriptionThis is the peer reviewed version of the following article: Harris, P., & Sun, H. (2017). The ends justify the means: A global research agenda for political marketing and public affairs. Journal of Public Affairs, 14(4), e1693 which has been published in final form at http://dx.doi.org/10.1002/pa.1693 This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.en
dc.description.abstractPolitical marketing has developed into an increasingly mainstream discipline in universities globally over the last decade. There are many schools of political marketing with different approaches, such as the North American approach, the Western and Eastern European perspectives, and the Asian position. The study and application of political marketing has been categorised with different perspectives, such as electoral, governmental, and international aspects. It is becoming increasingly evident that political marketing needs further classification like any matured and established discipline. A close analysis of political marketing practices and academic research leads one to perceive two distinct areas of political exchanges in two different markets: the intranational market and the international market.en
dc.language.isoenen
dc.publisherWileyen
dc.relation.urlhttp://onlinelibrary.wiley.com/doi/10.1002/pa.1693/fullen
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/en
dc.subjectLobbyingen
dc.subjectPolitical marketingen
dc.subjectGovernmenten
dc.subjectPolicyen
dc.subjectBusinessen
dc.titleThe ends justifies the means: A global research agenda for political marketing and public affairsen
dc.typeArticleen
dc.identifier.eissn1479-1854-
dc.contributor.departmentUniversity of Chesteren
dc.identifier.journalJournal of Public Affairsen
dc.date.accepted2017-12-18-
or.grant.openaccessYesen
rioxxterms.funderBeijing Foreign Studies Universityen
rioxxterms.identifier.projectRKT16/01en
rioxxterms.versionAMen
rioxxterms.licenseref.startdate2019-12-18-
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