Looking behaviour and preference for artworks: The role of emotional valence and location

Hdl Handle:
http://hdl.handle.net/10034/618063
Title:
Looking behaviour and preference for artworks: The role of emotional valence and location
Authors:
Kreplin, Ute; Thoma, Volker; Rodway, Paul ( 0000-0002-7667-6782 )
Abstract:
The position of an item influences its evaluation, with research consistently finding that items occupying central locations are preferred and have a higher subjective value. The current study investigated whether this centre-stage effect (CSE) is a result of bottom-up gaze allocation to the central item, and whether it is affected by item valence. Participants (n=50) were presented with three images of artistic paintings in a row and asked to choose the image they preferred. Eye movements were recorded for a subset of participants (n=22). On each trial the three artworks were either similar but different, or were identical and with positive valence, or were identical and with negative valence. The results showed a centre-stage effect, with artworks in the centre of the row preferred, but only when they were identical and of positive valence. Significantly greater gaze allocation to the central and left artwork was not mirrored by equivalent increases in preference choices. Regression analyses showed that when the artworks were positive and identical the participants’ last fixation predicted preference for the central art-work, whereas the fixation duration predicted preference if the images were different. Overall the result showed that item valence, rather than level of gaze allocation, influences the CSE, which is incompatible with the bottom-up gaze explanation. We propose that the centre stage heuristic, which specifies that the best items are in the middle, is able to explain these findings and the centre-stage effect.
Affiliation:
Liverpool John Moores University; University of East London; University of Chester; Oxford University
Citation:
Kreplin, U., Thoma, V., & Rodway, P. (2014). Looking behaviour and preference for artworks: The role of emotional valence and location. Acta Psychologica, 152, 100-108. DOI: 10.1016/j.actpsy.2014.08.003
Publisher:
Elsevier
Journal:
Acta Psychologica
Publication Date:
7-Sep-2014
URI:
http://hdl.handle.net/10034/618063
DOI:
10.1016/j.actpsy.2014.08.003
Additional Links:
http://www.sciencedirect.com/science/article/pii/S0001691814001772; http://www.ncbi.nlm.nih.gov/pubmed/25203454
Type:
Article
Language:
en
EISSN:
1873-6297
Appears in Collections:
Psychology

Full metadata record

DC FieldValue Language
dc.contributor.authorKreplin, Uteen
dc.contributor.authorThoma, Volkeren
dc.contributor.authorRodway, Paulen
dc.date.accessioned2016-08-09T08:35:43Z-
dc.date.available2016-08-09T08:35:43Z-
dc.date.issued2014-09-07-
dc.identifier.citationKreplin, U., Thoma, V., & Rodway, P. (2014). Looking behaviour and preference for artworks: The role of emotional valence and location. Acta Psychologica, 152, 100-108. DOI: 10.1016/j.actpsy.2014.08.003en
dc.identifier.doi10.1016/j.actpsy.2014.08.003-
dc.identifier.urihttp://hdl.handle.net/10034/618063-
dc.description.abstractThe position of an item influences its evaluation, with research consistently finding that items occupying central locations are preferred and have a higher subjective value. The current study investigated whether this centre-stage effect (CSE) is a result of bottom-up gaze allocation to the central item, and whether it is affected by item valence. Participants (n=50) were presented with three images of artistic paintings in a row and asked to choose the image they preferred. Eye movements were recorded for a subset of participants (n=22). On each trial the three artworks were either similar but different, or were identical and with positive valence, or were identical and with negative valence. The results showed a centre-stage effect, with artworks in the centre of the row preferred, but only when they were identical and of positive valence. Significantly greater gaze allocation to the central and left artwork was not mirrored by equivalent increases in preference choices. Regression analyses showed that when the artworks were positive and identical the participants’ last fixation predicted preference for the central art-work, whereas the fixation duration predicted preference if the images were different. Overall the result showed that item valence, rather than level of gaze allocation, influences the CSE, which is incompatible with the bottom-up gaze explanation. We propose that the centre stage heuristic, which specifies that the best items are in the middle, is able to explain these findings and the centre-stage effect.en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urlhttp://www.sciencedirect.com/science/article/pii/S0001691814001772en
dc.relation.urlhttp://www.ncbi.nlm.nih.gov/pubmed/25203454en
dc.subjectEye trackingen
dc.subjectPreferenceen
dc.subjectCentre-stageen
dc.subjectDecision makingen
dc.titleLooking behaviour and preference for artworks: The role of emotional valence and locationen
dc.typeArticleen
dc.identifier.eissn1873-6297-
dc.contributor.departmentLiverpool John Moores University; University of East London; University of Chester; Oxford Universityen
dc.identifier.journalActa Psychologicaen
dc.date.accepted2014-08-07-
or.grant.openaccessYesen
rioxxterms.funderUnfundeden
rioxxterms.identifier.projectUnfundeden
rioxxterms.versionAMen
rioxxterms.licenseref.startdate2014-09-07-
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