Political Marketing and Professionalisation of Campaigns: A Factors and Perceptions Investigation (Malawi and South Africa)

Hdl Handle:
http://hdl.handle.net/10034/617677
Title:
Political Marketing and Professionalisation of Campaigns: A Factors and Perceptions Investigation (Malawi and South Africa)
Authors:
Simenti-Phiri, Easton D.
Abstract:
This thesis investigates the nature of political marketing practice and identifies factors affecting adoption and utilisation of political marketing and professionalisation of campaigns in a Southern African context. It applies Sriramesh and Vercic (2009) framework to the study of political marketing in emerging international markets, Malawi and South Africa, two countries in Southern Afric Development Community (SADC). These countries share in common their geographical, cultural and democratic foci, but differ in terms of economic and media development.
Citation:
Simenti-Phiri, E. D. (2014). Political marketing and professionalisation of campaigns: a factors and perceptions investigation (Malawi and South Africa). (Doctoral dissertation). University of Chester, United Kingdom.
Publisher:
University of Chester
Publication Date:
Jun-2014
URI:
http://hdl.handle.net/10034/617677
Type:
Thesis or dissertation
Language:
en
Description:
A reference copy of this work is available at the Seaborne Library, Learning and Information Services, University of Chester, Parkgate Road, Chester, CH1 4BJ
Appears in Collections:
Masters Dissertations

Full metadata record

DC FieldValue Language
dc.contributor.authorSimenti-Phiri, Easton D.en
dc.date.accessioned2016-07-28T10:19:07Z-
dc.date.available2016-07-28T10:19:07Z-
dc.date.issued2014-06-
dc.identifier.citationSimenti-Phiri, E. D. (2014). Political marketing and professionalisation of campaigns: a factors and perceptions investigation (Malawi and South Africa). (Doctoral dissertation). University of Chester, United Kingdom.en
dc.identifier.urihttp://hdl.handle.net/10034/617677-
dc.descriptionA reference copy of this work is available at the Seaborne Library, Learning and Information Services, University of Chester, Parkgate Road, Chester, CH1 4BJen
dc.description.abstractThis thesis investigates the nature of political marketing practice and identifies factors affecting adoption and utilisation of political marketing and professionalisation of campaigns in a Southern African context. It applies Sriramesh and Vercic (2009) framework to the study of political marketing in emerging international markets, Malawi and South Africa, two countries in Southern Afric Development Community (SADC). These countries share in common their geographical, cultural and democratic foci, but differ in terms of economic and media development.en
dc.language.isoenen
dc.publisherUniversity of Chesteren
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectPolitical Marketingen
dc.subjectMalawien
dc.subjectSouth Africaen
dc.titlePolitical Marketing and Professionalisation of Campaigns: A Factors and Perceptions Investigation (Malawi and South Africa)en
dc.typeThesis or dissertationen
dc.type.qualificationnamePhDen
dc.type.qualificationlevelDoctoralen
dc.description.advisorHarris, Pen
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