Branding of Southern African politics: The Case of the Democratic Progressive Party of Malawi and the African National Congress of South Africa

Hdl Handle:
http://hdl.handle.net/10034/609649
Title:
Branding of Southern African politics: The Case of the Democratic Progressive Party of Malawi and the African National Congress of South Africa
Authors:
Harris, Phil; Perrin, David; Simenti-Phiri, Easton D.
Other Titles:
Exploring the possibilities for sustainable future growth in business and technology management, pp664-671.
Abstract:
A paper which examines the professionalisation of political campaigns in Southern Africa, using comparative methodology to examine the cases of Malawi and South Africa, selecting prominent political organisations in each.
Affiliation:
University of Chester
Citation:
Harris, P., Perrin, D. & Simenti-Phiri, E. (2015). Branding of Southern African politics: The Case of the Democratic Progressive Party of Malawi and the African National Congress of South Africa. Paper presented at the Global Business and Technology Association Conference, Lisbon, Portugal July 2015
Publisher:
Global Business and Technology Association
Publication Date:
2015
URI:
http://hdl.handle.net/10034/609649
Additional Links:
http://gbata.org/wp-content/uploads/2015/08/GBATA2015-Readings-Book.pdf
Type:
Presentation
Language:
en
ISBN:
1-932917-11-X
Appears in Collections:
Centre for Work Related Studies

Full metadata record

DC FieldValue Language
dc.contributor.authorHarris, Philen
dc.contributor.authorPerrin, Daviden
dc.contributor.authorSimenti-Phiri, Easton D.en
dc.date.accessioned2016-05-18T18:12:46Zen
dc.date.available2016-05-18T18:12:46Zen
dc.date.issued2015en
dc.identifier.citationHarris, P., Perrin, D. & Simenti-Phiri, E. (2015). Branding of Southern African politics: The Case of the Democratic Progressive Party of Malawi and the African National Congress of South Africa. Paper presented at the Global Business and Technology Association Conference, Lisbon, Portugal July 2015en
dc.identifier.isbn1-932917-11-Xen
dc.identifier.urihttp://hdl.handle.net/10034/609649en
dc.description.abstractA paper which examines the professionalisation of political campaigns in Southern Africa, using comparative methodology to examine the cases of Malawi and South Africa, selecting prominent political organisations in each.en
dc.language.isoenen
dc.publisherGlobal Business and Technology Associationen
dc.relation.urlhttp://gbata.org/wp-content/uploads/2015/08/GBATA2015-Readings-Book.pdfen
dc.subjectPolitical Marketingen
dc.subjectPolitical Brandingen
dc.subjectMalawien
dc.subjectSouth Africaen
dc.subjectAfrican National Congressen
dc.subjectDemocratic Progressive Party of Malawien
dc.titleBranding of Southern African politics: The Case of the Democratic Progressive Party of Malawi and the African National Congress of South Africaen
dc.title.alternativeExploring the possibilities for sustainable future growth in business and technology management, pp664-671.en
dc.typePresentationen
dc.contributor.departmentUniversity of Chesteren
dc.date.acceptedJuly 2015en
or.grant.openaccessYesen
rioxxterms.funderxen
rioxxterms.identifier.projectxen
rioxxterms.versionAMen
This item is licensed under a Creative Commons License
Creative Commons
All Items in ChesterRep are protected by copyright, with all rights reserved, unless otherwise indicated.