Understanding tourists’ reactance to the threat of a loss of freedom to travel due to climate change: a new alternative approach to encouraging nuanced behavioural change.

Hdl Handle:
http://hdl.handle.net/10034/605005
Title:
Understanding tourists’ reactance to the threat of a loss of freedom to travel due to climate change: a new alternative approach to encouraging nuanced behavioural change.
Authors:
Font, Xavier; Hindley, Ann
Abstract:
This article proposes that reactance theory can be used to better understand how tourists’ perceptions of climate change affect their travel decisions. Reactance theory explains how individuals value their perceived freedom to make choices, and why they react negatively to any threats to their freedom. We study the psychological consequences of threatening tourist’s freedoms, using a range of projective techniques: directly, using photo expression, and indirectly, through collage, photo-interviewing and scenarios. We find that reactance theory helps to explain the extent of travel to two destinations: Svalbard and Venice, providing a nuanced understanding of how travellers restore their freedom to travel through three incremental stages: denying the climate change threat , reducing tensions arising from travel and heightening demand particularly for the most visibly threatened destinations. The theory suggests a fourth stage, helplessness, reached when consumers dismiss the value of destinations once they can no longer be enjoyed, but for which we, as yet, have no data. Reactance theory questions the validity of awareness raising campaigns as behavioural change vehicles, provides alternative explanations of why the most self-proclaimed, environmentally aware individuals travel frequently, and helps identify nuanced, socially acceptable forms of sustainability marketing, capable of reducing resistance to change.
Affiliation:
University of Chester
Citation:
Font, X., & Hindley, A. (2016). Understanding tourists’ reactance to the threat of a loss of freedom to travel due to climate change: a new alternative approach to encouraging nuanced behavioural change. Journal of Sustainable Tourism, 25(1), 26-42. DOI: 10.1080/09669582.2016.1165235
Publisher:
Taylor & Francis
Journal:
Journal of Sustainable Tourism
Publication Date:
16-May-2016
URI:
http://hdl.handle.net/10034/605005
DOI:
10.1080/09669582.2016.1165235
Type:
Article
Language:
en
Description:
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Sustainable Tourism on 2016, available online: doi: 10.1080/09669582.2016.1165235
EISSN:
1747-7646
Appears in Collections:
Chester Business School

Full metadata record

DC FieldValue Language
dc.contributor.authorFont, Xavieren
dc.contributor.authorHindley, Annen
dc.date.accessioned2016-04-11T13:22:42Zen
dc.date.available2016-04-11T13:22:42Zen
dc.date.issued2016-05-16en
dc.identifier.citationFont, X., & Hindley, A. (2016). Understanding tourists’ reactance to the threat of a loss of freedom to travel due to climate change: a new alternative approach to encouraging nuanced behavioural change. Journal of Sustainable Tourism, 25(1), 26-42. DOI: 10.1080/09669582.2016.1165235en
dc.identifier.doi10.1080/09669582.2016.1165235en
dc.identifier.urihttp://hdl.handle.net/10034/605005en
dc.descriptionThis is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Sustainable Tourism on 2016, available online: doi: 10.1080/09669582.2016.1165235en
dc.description.abstractThis article proposes that reactance theory can be used to better understand how tourists’ perceptions of climate change affect their travel decisions. Reactance theory explains how individuals value their perceived freedom to make choices, and why they react negatively to any threats to their freedom. We study the psychological consequences of threatening tourist’s freedoms, using a range of projective techniques: directly, using photo expression, and indirectly, through collage, photo-interviewing and scenarios. We find that reactance theory helps to explain the extent of travel to two destinations: Svalbard and Venice, providing a nuanced understanding of how travellers restore their freedom to travel through three incremental stages: denying the climate change threat , reducing tensions arising from travel and heightening demand particularly for the most visibly threatened destinations. The theory suggests a fourth stage, helplessness, reached when consumers dismiss the value of destinations once they can no longer be enjoyed, but for which we, as yet, have no data. Reactance theory questions the validity of awareness raising campaigns as behavioural change vehicles, provides alternative explanations of why the most self-proclaimed, environmentally aware individuals travel frequently, and helps identify nuanced, socially acceptable forms of sustainability marketing, capable of reducing resistance to change.en
dc.language.isoenen
dc.publisherTaylor & Francisen
dc.subjectClimate changeen
dc.subjectDisappearing destinationsen
dc.subjectEthical tourismen
dc.subjectValuesen
dc.subjectMotivationsen
dc.titleUnderstanding tourists’ reactance to the threat of a loss of freedom to travel due to climate change: a new alternative approach to encouraging nuanced behavioural change.en
dc.typeArticleen
dc.identifier.eissn1747-7646en
dc.contributor.departmentUniversity of Chesteren
dc.identifier.journalJournal of Sustainable Tourismen
dc.date.accepted2016-03-07en
or.grant.openaccessYesen
rioxxterms.funderxxen
rioxxterms.identifier.projectxxen
rioxxterms.versionAMen
rioxxterms.licenseref.startdate2017-12-01en
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