The Americanisation of Southern African Political Campaigns: A comparative study from Malawi and South Africa

Hdl Handle:
http://hdl.handle.net/10034/604985
Title:
The Americanisation of Southern African Political Campaigns: A comparative study from Malawi and South Africa
Authors:
Harris, Phil; Perrin, David; Simenti-Phiri, Easton D.
Abstract:
This paper seeks to examine extent and rationale of Malawian and South African campaigns incorporating America –style practices and becoming Americanised. Specifically the paper explores existence of evidence supporting the notion of Americanisation in both Malawian and South African politics. Using a mixed methods approach, semi structured interviews, focus group discussions and content analysis were conducted. Results show evidence of Americanisation and increased use of marketing and campaign professionals in both Malawi and South Africa, due to democratisation, development of the media and changes in the social-economic factors. Practical implications of these findings and ideas for further research are presented.
Affiliation:
University of Chester
Citation:
Harris, P. C., Perrin, D., & Simenti-Phiri, E. D. (2014). The Americanisation of Southern African Political Campaigns: A comparative study from Malawi and South Africa. Journal of Marketing Development and Competitiveness, 8(1), 74-84.
Publisher:
North American Business Press
Journal:
Journal of Marketing Development and Competitiveness
Publication Date:
13-Oct-2014
URI:
http://hdl.handle.net/10034/604985
Additional Links:
http://www.na-businesspress.com/jmdcopen.html
Type:
Article
Language:
en
Description:
A comparative study of the professionalization of political campaigns in Southern Africa
ISSN:
2155-2843
Appears in Collections:
Centre for Work Related Studies

Full metadata record

DC FieldValue Language
dc.contributor.authorHarris, Philen
dc.contributor.authorPerrin, Daviden
dc.contributor.authorSimenti-Phiri, Easton D.en
dc.date.accessioned2016-04-11T09:12:17Zen
dc.date.available2016-04-11T09:12:17Zen
dc.date.issued2014-10-13en
dc.identifier.citationHarris, P. C., Perrin, D., & Simenti-Phiri, E. D. (2014). The Americanisation of Southern African Political Campaigns: A comparative study from Malawi and South Africa. Journal of Marketing Development and Competitiveness, 8(1), 74-84.en
dc.identifier.issn2155-2843en
dc.identifier.urihttp://hdl.handle.net/10034/604985en
dc.descriptionA comparative study of the professionalization of political campaigns in Southern Africaen
dc.description.abstractThis paper seeks to examine extent and rationale of Malawian and South African campaigns incorporating America –style practices and becoming Americanised. Specifically the paper explores existence of evidence supporting the notion of Americanisation in both Malawian and South African politics. Using a mixed methods approach, semi structured interviews, focus group discussions and content analysis were conducted. Results show evidence of Americanisation and increased use of marketing and campaign professionals in both Malawi and South Africa, due to democratisation, development of the media and changes in the social-economic factors. Practical implications of these findings and ideas for further research are presented.en
dc.language.isoenen
dc.publisherNorth American Business Pressen
dc.relation.urlhttp://www.na-businesspress.com/jmdcopen.htmlen
dc.subjectCampaignsen
dc.subjectElectionsen
dc.subjectMarketingen
dc.subjectAfricaen
dc.titleThe Americanisation of Southern African Political Campaigns: A comparative study from Malawi and South Africaen
dc.typeArticleen
dc.contributor.departmentUniversity of Chesteren
dc.identifier.journalJournal of Marketing Development and Competitivenessen
dc.date.accepted2000-01-01en
or.grant.openaccessNoen
rioxxterms.funderxxen
rioxxterms.identifier.projectxxen
rioxxterms.versionAMen
rioxxterms.licenseref.startdate2214-10-13en
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