Signs and wonders: Exploring the effects and impact of the Investors in People logo and symbols

Hdl Handle:
http://hdl.handle.net/10034/582296
Title:
Signs and wonders: Exploring the effects and impact of the Investors in People logo and symbols
Authors:
Smith, Simon M.; Stokes, Peter
Abstract:
Purpose – This paper aims to examine and assess the reputational impact of the logo and symbols of the UK Standard Investors in People (IiP). The extant literature highlights differing opinions in terms of the likely benefits that IiP generates following achievement of the Standard. This paper focuses specifically on the perceptions of reputational claims made regarding existing employees, potential employees and customers. Design/methodology/approach – The debate is explored through 38 interviews using the perceptions of managers and frontline employees within six IiP-accredited firms and one non-accredited firm. Findings – The study indicates that the logo and symbols of the Standard have minimal meaning and significance for the interviewees and their outlook on potential employees and customers. There were some indications, however, that the wider reputational implications of carrying the logo may have some potentially beneficial effects. Originality/value – The paper concludes that the overarching findings present a potentially serious issue for IiP, and that there is a need to understand further the impact and value of the logo and symbols.
Affiliation:
University of Chester
Citation:
Smith, S., & Stokes, P. (2015). Signs and wonders: Exploring the effects and impact of the Investors in People logo and symbols. European Journal of Training and Development, 39(4), 298-314. doi: doi:10.1108/EJTD-11-2014-0074
Publisher:
Emerald
Journal:
European Journal of Training and Development
Publication Date:
6-May-2015
URI:
http://hdl.handle.net/10034/582296
Type:
Article
Language:
en
Description:
This article is (c) Emerald Group Publishing and permission has been granted for this version to appear herehttp://www.emeraldinsight.com/doi/full/10.1108/EJTD-11-2014-0074 . Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited
Series/Report no.:
39; 4
ISSN:
2046-9012
Appears in Collections:
Chester Business School

Full metadata record

DC FieldValue Language
dc.contributor.authorSmith, Simon M.en
dc.contributor.authorStokes, Peteren
dc.date.accessioned2015-11-17T14:59:26Zen
dc.date.available2015-11-17T14:59:26Zen
dc.date.issued2015-05-06en
dc.identifier.citationSmith, S., & Stokes, P. (2015). Signs and wonders: Exploring the effects and impact of the Investors in People logo and symbols. European Journal of Training and Development, 39(4), 298-314. doi: doi:10.1108/EJTD-11-2014-0074en
dc.identifier.issn2046-9012en
dc.identifier.urihttp://hdl.handle.net/10034/582296en
dc.descriptionThis article is (c) Emerald Group Publishing and permission has been granted for this version to appear herehttp://www.emeraldinsight.com/doi/full/10.1108/EJTD-11-2014-0074 . Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limiteden
dc.description.abstractPurpose – This paper aims to examine and assess the reputational impact of the logo and symbols of the UK Standard Investors in People (IiP). The extant literature highlights differing opinions in terms of the likely benefits that IiP generates following achievement of the Standard. This paper focuses specifically on the perceptions of reputational claims made regarding existing employees, potential employees and customers. Design/methodology/approach – The debate is explored through 38 interviews using the perceptions of managers and frontline employees within six IiP-accredited firms and one non-accredited firm. Findings – The study indicates that the logo and symbols of the Standard have minimal meaning and significance for the interviewees and their outlook on potential employees and customers. There were some indications, however, that the wider reputational implications of carrying the logo may have some potentially beneficial effects. Originality/value – The paper concludes that the overarching findings present a potentially serious issue for IiP, and that there is a need to understand further the impact and value of the logo and symbols.en
dc.language.isoenen
dc.publisherEmeralden
dc.relation.ispartofseries39en
dc.relation.ispartofseries4en
dc.subjectperceptionsen
dc.subjecttraining and developmenten
dc.subjectreputationen
dc.subjectsymbolsen
dc.subjectIiPen
dc.subjectLogosen
dc.titleSigns and wonders: Exploring the effects and impact of the Investors in People logo and symbolsen
dc.typeArticleen
dc.contributor.departmentUniversity of Chesteren
dc.identifier.journalEuropean Journal of Training and Developmenten
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