Hdl Handle:
http://hdl.handle.net/10034/337594
Title:
Americanisation of Southern African political campaigns
Authors:
Harris, Phil; Perrin, David; Simenti-Phiri, Easton D.
Abstract:
This paper seeks to examine extent and rationale of Malawian and South African campaigns incorporating America –style practices and becoming Americanised. Specifically the paper explores existence of evidence supporting the notion of Americanisation in both Malawian and South African politics. Using a mixed methods approach, semi structured interviews, focus group discussions and content analysis were conducted. Results show evidence of Americanisation and increased use of marketing and campaign professionals in both Malawi and South Africa, due to democratisation, development of the media and changes in the social-economic factors. Practical implications of these findings and ideas for further research are presented.
Affiliation:
University of Chester
Citation:
Journal of Marketing Development and Competitiveness, 2014, 8(1), pp. 74-84
Publisher:
North American Business Press
Journal:
Journal of Marketing Development and Competitiveness
Publication Date:
2014
URI:
http://hdl.handle.net/10034/337594
Additional Links:
http://www.na-businesspress.com/JMDC/Simenti-PhiriED_Web8_1_.pdf; http://www.na-businesspress.com/jmdcopen.html
Type:
Article
Language:
en
Description:
This article is not available through ChesterRep.
ISSN:
2155-2843
Appears in Collections:
Centre for Work Related Studies

Full metadata record

DC FieldValue Language
dc.contributor.authorHarris, Philen
dc.contributor.authorPerrin, Daviden
dc.contributor.authorSimenti-Phiri, Easton D.en
dc.date.accessioned2014-12-23T14:28:34Zen
dc.date.available2014-12-23T14:28:34Zen
dc.date.issued2014en
dc.identifier.citationJournal of Marketing Development and Competitiveness, 2014, 8(1), pp. 74-84en
dc.identifier.issn2155-2843en
dc.identifier.urihttp://hdl.handle.net/10034/337594en
dc.descriptionThis article is not available through ChesterRep.en
dc.description.abstractThis paper seeks to examine extent and rationale of Malawian and South African campaigns incorporating America –style practices and becoming Americanised. Specifically the paper explores existence of evidence supporting the notion of Americanisation in both Malawian and South African politics. Using a mixed methods approach, semi structured interviews, focus group discussions and content analysis were conducted. Results show evidence of Americanisation and increased use of marketing and campaign professionals in both Malawi and South Africa, due to democratisation, development of the media and changes in the social-economic factors. Practical implications of these findings and ideas for further research are presented.en
dc.language.isoenen
dc.publisherNorth American Business Pressen
dc.relation.urlhttp://www.na-businesspress.com/JMDC/Simenti-PhiriED_Web8_1_.pdfen
dc.relation.urlhttp://www.na-businesspress.com/jmdcopen.htmlen
dc.subjectpolitical marketingen
dc.titleAmericanisation of Southern African political campaignsen
dc.typeArticleen
dc.contributor.departmentUniversity of Chesteren
dc.identifier.journalJournal of Marketing Development and Competitivenessen
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