The competing dynamics and relationships in corporate and local government agency constructions of place

Hdl Handle:
http://hdl.handle.net/10034/337501
Title:
The competing dynamics and relationships in corporate and local government agency constructions of place
Authors:
Russell, Natalie; Adderley, Simon; Stokes, Peter; Scott, Peter
Abstract:
This paper explores the dynamics of how private sector business entities and local government bodies perceive and interact with the identity of the locality in which they operate. It identifies tensions and differences in, and consequences of, the dynamics and relationships between how private sector business entities view constructions of ‘place’ and how government and publicly-funded place-marketing organisations portray and promote localities. These issues are examined through the phenomenon, brand and slogan of ‘visit, live, invest’ which is gaining credence in the United Kingdom and elsewhere in the world. The paper develops data using in-depth interviews and a smallscale survey set within an overall interpretivistic case study approach. The data and the case-study demonstrate that, despite the rebranding of the local government agencies as a placemarketing organisation committed to the new ‘live, visit, invest’ initiative and brand agenda, there is an ongoing ‘cultural hangover’ from previous place promotion policies. There are also serious impacts and consequences for relationships between the public and private sectors and with other stakeholders. The prevailing image of UKTown (real name anonymised) by business leaders is one that sees this town fundamentally as a historic, traditional and conservative town. This image has been the product of many years of older style promotion in this vein. While such an image may suggest pleasant aspects of the living environment, it has little to do with corporate image, values and concerns and many private sector business entities do not identity with it. In several instances it is even considered by certain business sectors to be ‘detrimental’ to the need for a dynamic business environment and the forms of relationships and activities these necessitate. The paper indicates a number of strategic moves that could be adopted in order to improve this predicament. Keywords: private business entities, local government agency, place identity, place marketing, branding, perception
Affiliation:
University of Chester ; University of Birmingham ; University of Chester ; Liverpool John Moores University
Citation:
Dynamic Relationships Management Journal, 2014, 3(1), pp. 3-16
Publisher:
Slovenian Academy of Management
Journal:
Dynamic Relationships Management Journal
Publication Date:
May-2014
URI:
http://hdl.handle.net/10034/337501
Additional Links:
http://www.sam-d.si/Drmj-Home.aspx?mid=1&sid=14&archive=true
Type:
Article
Language:
en
Description:
This is an open-access article distributed under the terms of a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
ISSN:
2350-367X
Appears in Collections:
Chester Business School

Full metadata record

DC FieldValue Language
dc.contributor.authorRussell, Natalieen
dc.contributor.authorAdderley, Simonen
dc.contributor.authorStokes, Peteren
dc.contributor.authorScott, Peteren
dc.date.accessioned2014-12-22T12:25:12Z-
dc.date.available2014-12-22T12:25:12Z-
dc.date.issued2014-05-
dc.identifier.citationDynamic Relationships Management Journal, 2014, 3(1), pp. 3-16en
dc.identifier.issn2350-367X-
dc.identifier.urihttp://hdl.handle.net/10034/337501-
dc.descriptionThis is an open-access article distributed under the terms of a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.en
dc.description.abstractThis paper explores the dynamics of how private sector business entities and local government bodies perceive and interact with the identity of the locality in which they operate. It identifies tensions and differences in, and consequences of, the dynamics and relationships between how private sector business entities view constructions of ‘place’ and how government and publicly-funded place-marketing organisations portray and promote localities. These issues are examined through the phenomenon, brand and slogan of ‘visit, live, invest’ which is gaining credence in the United Kingdom and elsewhere in the world. The paper develops data using in-depth interviews and a smallscale survey set within an overall interpretivistic case study approach. The data and the case-study demonstrate that, despite the rebranding of the local government agencies as a placemarketing organisation committed to the new ‘live, visit, invest’ initiative and brand agenda, there is an ongoing ‘cultural hangover’ from previous place promotion policies. There are also serious impacts and consequences for relationships between the public and private sectors and with other stakeholders. The prevailing image of UKTown (real name anonymised) by business leaders is one that sees this town fundamentally as a historic, traditional and conservative town. This image has been the product of many years of older style promotion in this vein. While such an image may suggest pleasant aspects of the living environment, it has little to do with corporate image, values and concerns and many private sector business entities do not identity with it. In several instances it is even considered by certain business sectors to be ‘detrimental’ to the need for a dynamic business environment and the forms of relationships and activities these necessitate. The paper indicates a number of strategic moves that could be adopted in order to improve this predicament. Keywords: private business entities, local government agency, place identity, place marketing, branding, perceptionen
dc.language.isoenen
dc.publisherSlovenian Academy of Managementen
dc.relation.urlhttp://www.sam-d.si/Drmj-Home.aspx?mid=1&sid=14&archive=trueen
dc.subjectprivate business entitiesen
dc.subjectlocal government agencyen
dc.subjectplace identityen
dc.subjectplace marketingen
dc.subjectbrandingen
dc.subjectperceptionen
dc.titleThe competing dynamics and relationships in corporate and local government agency constructions of placeen
dc.typeArticleen
dc.contributor.departmentUniversity of Chester ; University of Birmingham ; University of Chester ; Liverpool John Moores Universityen
dc.identifier.journalDynamic Relationships Management Journalen
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