Hdl Handle:
http://hdl.handle.net/10034/311841
Title:
Marketing communications: A brand narrative approach
Authors:
Dahlen, Micael; Lange, Fredrik; Smith, Terry
Abstract:
This book discusses branding within a marketing communications framework. It discusses key trends such as brand narrative approach and media neutral / multi-media appraches to branding.
Affiliation:
Stockholm School of Economics ; Stockholm School of Economics ; University of Chester
Citation:
Hoboken, NJ: Wiley, 2010.
Publisher:
Wiley
Publication Date:
2010
URI:
http://hdl.handle.net/10034/311841
Additional Links:
http://eu.wiley.com
Type:
Book
Language:
en
Description:
This book is not available through ChesterRep
ISBN:
9780470319925
Appears in Collections:
Chester Business School

Full metadata record

DC FieldValue Language
dc.contributor.authorDahlen, Micaelen
dc.contributor.authorLange, Fredriken
dc.contributor.authorSmith, Terryen
dc.date.accessioned2014-01-24T10:13:33Z-
dc.date.available2014-01-24T10:13:33Z-
dc.date.issued2010-
dc.identifier.citationHoboken, NJ: Wiley, 2010.en
dc.identifier.isbn9780470319925-
dc.identifier.urihttp://hdl.handle.net/10034/311841-
dc.descriptionThis book is not available through ChesterRepen
dc.description.abstractThis book discusses branding within a marketing communications framework. It discusses key trends such as brand narrative approach and media neutral / multi-media appraches to branding.en
dc.language.isoenen
dc.publisherWileyen
dc.relation.urlhttp://eu.wiley.comen
dc.subjectmarketingen
dc.subjectbrandingen
dc.titleMarketing communications: A brand narrative approachen
dc.typeBooken
dc.contributor.departmentStockholm School of Economics ; Stockholm School of Economics ; University of Chesteren
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