Examining the current marketing practices of a not for profit community music organisation, what is the effectiveness of those practices to stakeholders?

Hdl Handle:
http://hdl.handle.net/10034/305041
Title:
Examining the current marketing practices of a not for profit community music organisation, what is the effectiveness of those practices to stakeholders?
Authors:
Anstee, Ian
Abstract:
This dissertation provides an insight into marketing in the not for profit sector and in particular within the community music industry. The examination of the current marketing practices as alluded to in the title “examining the current marketing practices of a not for profit community music organisation” provides a perfect opportunity to outline the contemporary marketing models and how these are applied to the sector. The research begins with a brief outline of the history of marketing in the not for profit sector. This sets the scene for further study of the not for profit music sector. The dissertation provides research of an existing company and how current marketing is applied and the effectiveness of the practice to stakeholders. The dissertation concludes with applied strategic marketing techniques on the research to provide a series of recommendations which may be used by the not for profit organisation concerned.
Advisors:
Black, Kate
Publisher:
University of Chester
Publication Date:
Jun-2013
URI:
http://hdl.handle.net/10034/305041
Type:
Thesis or dissertation
Language:
en
Appears in Collections:
Masters Dissertations

Full metadata record

DC FieldValue Language
dc.contributor.advisorBlack, Kateen
dc.contributor.authorAnstee, Ianen
dc.date.accessioned2013-11-06T11:54:34Z-
dc.date.available2013-11-06T11:54:34Z-
dc.date.issued2013-06-
dc.identifier.urihttp://hdl.handle.net/10034/305041-
dc.description.abstractThis dissertation provides an insight into marketing in the not for profit sector and in particular within the community music industry. The examination of the current marketing practices as alluded to in the title “examining the current marketing practices of a not for profit community music organisation” provides a perfect opportunity to outline the contemporary marketing models and how these are applied to the sector. The research begins with a brief outline of the history of marketing in the not for profit sector. This sets the scene for further study of the not for profit music sector. The dissertation provides research of an existing company and how current marketing is applied and the effectiveness of the practice to stakeholders. The dissertation concludes with applied strategic marketing techniques on the research to provide a series of recommendations which may be used by the not for profit organisation concerned.en
dc.language.isoenen
dc.publisherUniversity of Chesteren
dc.subjectcommunity music industryen
dc.subjectmarketing strategiesen
dc.titleExamining the current marketing practices of a not for profit community music organisation, what is the effectiveness of those practices to stakeholders?en
dc.typeThesis or dissertationen
dc.type.qualificationnameMBAen
dc.type.qualificationlevelMasters Degreeen
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