Assess LTSB mobile banking usage by customers in the Chester area during June and July 2011

Hdl Handle:
http://hdl.handle.net/10034/269332
Title:
Assess LTSB mobile banking usage by customers in the Chester area during June and July 2011
Authors:
Hampshire, Chris
Abstract:
Over the past decade the focus of UK banks has been on delivering electronic banking through Personal Computers (PCs) in order to reduce their operational costs. Information Technology and new distribution channels are two key drivers of strategic change and smart-phones are Information Technology devices that can act as electronic distribution channels. Smart-phones have become more widespread than PCs in the UK and consequently smart-phones provide an opportunity for Lloyds TSB to extend their electronic banking services to a wider customer base. The effective use of mobile banking through smart-phones usage by customers will assist Lloyds TSB in reducing their operational costs as custoemrs undertake banking transactions themselves rather than using branches or call centres. The recent phenomenal growth in the number of UK customers with smart-phones provides an opportunity for Lloyds TSB to effectively use this development as a further opportunity to meet their overall business strategy.
Advisors:
Page, Steve
Publisher:
University of Chester
Publication Date:
Sep-2011
URI:
http://hdl.handle.net/10034/269332
Type:
Thesis or dissertation
Language:
en
Appears in Collections:
Masters Dissertations

Full metadata record

DC FieldValue Language
dc.contributor.advisorPage, Steveen_GB
dc.contributor.authorHampshire, Chrisen_GB
dc.date.accessioned2013-02-13T10:44:27Z-
dc.date.available2013-02-13T10:44:27Z-
dc.date.issued2011-09-
dc.identifier.urihttp://hdl.handle.net/10034/269332-
dc.description.abstractOver the past decade the focus of UK banks has been on delivering electronic banking through Personal Computers (PCs) in order to reduce their operational costs. Information Technology and new distribution channels are two key drivers of strategic change and smart-phones are Information Technology devices that can act as electronic distribution channels. Smart-phones have become more widespread than PCs in the UK and consequently smart-phones provide an opportunity for Lloyds TSB to extend their electronic banking services to a wider customer base. The effective use of mobile banking through smart-phones usage by customers will assist Lloyds TSB in reducing their operational costs as custoemrs undertake banking transactions themselves rather than using branches or call centres. The recent phenomenal growth in the number of UK customers with smart-phones provides an opportunity for Lloyds TSB to effectively use this development as a further opportunity to meet their overall business strategy.en_GB
dc.language.isoenen
dc.publisherUniversity of Chesteren
dc.subjectbanksen_GB
dc.subjectelectronic bankingen_GB
dc.subjectsmart phonesen_GB
dc.titleAssess LTSB mobile banking usage by customers in the Chester area during June and July 2011en_GB
dc.typeThesis or dissertationen
dc.type.qualificationnameMBAen
dc.type.qualificationlevelMasters Degreeen
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