Business project for Morakot Gallery: Focusing on the Chester, Cheshire market

Hdl Handle:
http://hdl.handle.net/10034/269138
Title:
Business project for Morakot Gallery: Focusing on the Chester, Cheshire market
Authors:
Sinlapawanich, Supapat
Abstract:
This dissertation considers whether it would be feasible for the jewellery shop MORAKOT GALLERY to open a business in Chester, Cheshire. The research presents perspectives on the decision making process, marketing strategies, consumer behaviour, the Internet and E-commerce of a focus group of people who specifically live in Chester, Cheshire. The study includes academic references used to compare and contrast the jewellery business around the world as well as in the UK. The study shows that the focus group seems to love the products from MORAKOT GALLERY, making positive comments about them. The study also shows that demographic factors influence the views of the focus group. The study, therefore, provides suggestions for MORAKOT GALLERY’s future business strategy.
Advisors:
Webb, Paul
Publisher:
University of Chester
Publication Date:
Nov-2011
URI:
http://hdl.handle.net/10034/269138
Type:
Thesis or dissertation
Language:
en
Appears in Collections:
Masters Dissertations

Full metadata record

DC FieldValue Language
dc.contributor.advisorWebb, Paulen_GB
dc.contributor.authorSinlapawanich, Supapaten_GB
dc.date.accessioned2013-02-12T10:26:02Z-
dc.date.available2013-02-12T10:26:02Z-
dc.date.issued2011-11-
dc.identifier.urihttp://hdl.handle.net/10034/269138-
dc.description.abstractThis dissertation considers whether it would be feasible for the jewellery shop MORAKOT GALLERY to open a business in Chester, Cheshire. The research presents perspectives on the decision making process, marketing strategies, consumer behaviour, the Internet and E-commerce of a focus group of people who specifically live in Chester, Cheshire. The study includes academic references used to compare and contrast the jewellery business around the world as well as in the UK. The study shows that the focus group seems to love the products from MORAKOT GALLERY, making positive comments about them. The study also shows that demographic factors influence the views of the focus group. The study, therefore, provides suggestions for MORAKOT GALLERY’s future business strategy.en_GB
dc.language.isoenen
dc.publisherUniversity of Chesteren
dc.subjectbusiness planen_GB
dc.subjectmarketingen_GB
dc.subjectjewelleryen_GB
dc.titleBusiness project for Morakot Gallery: Focusing on the Chester, Cheshire marketen_GB
dc.typeThesis or dissertationen
dc.type.qualificationnameMBAen
dc.type.qualificationlevelMasters Degreeen
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