When Employer Brand Image Aids Employee Satisfaction and Engagement

Hdl Handle:
http://hdl.handle.net/10034/620862
Title:
When Employer Brand Image Aids Employee Satisfaction and Engagement
Authors:
Davies, Gary ( 0000-0003-3511-9178 ) ; Mete, Melisa; Whelan, Susan
Abstract:
Purpose. To test whether employee characteristics (age, gender, role and experience) influence the effects of employer brand image, for warmth and competence, on employee satisfaction and engagement. Design/methodology. Members of the public were surveyed as to their satisfaction and engagement with their employer and their view of their employer’s brand image. Half were asked to evaluate their employer’s ‘warmth’ half its ‘competence’. The influence of employee characteristics was tested on a ‘base model’ linking employer image to satisfaction and engagement using a mediated moderation model. Findings. The base model proved valid; satisfaction partially mediates the influence of employer brand image on engagement. Age and experience, gender and whether the role involved customer contact moderate both the influence of the employer brand image and of satisfaction on engagement. Research implications. Employee engagement can be influenced directly or indirectly by different aspects of the employer’s brand image and to different extents. Employee demographics and role can influence the relationships between the employer’s brand image and both satisfaction and engagement. Practical implications. Engagement varies with employee characteristics and both segmenting employees and promoting the employer’s brand image differentially to specific groups are ways way to counter this effect. Originality. The contexts in which employer brand image can influence employees in general and specific groups of employees in particular are not well understood. This is the first empirical study of the influence of employer brand image on employee engagement and one of few that considers the application of employee segmentation. Keywords: Employer brand, segmentation, employee satisfaction, engagement, age, experience
Affiliation:
University of Chester; University of Manchester; Waterford Institute of Technology
Citation:
Davies, G., Mete, M., & Whelan, S. (2018). When Employer Brand Image Aids Employee Satisfaction and Engagement. Journal of Organizational Effectiveness: People and Performance, 5(1), 64-80. https://doi.org/10.1108/JOEPP-03-2017-0028
Publisher:
Emerald
Journal:
Journal of Organizational Effectiveness: People and Performance
Publication Date:
12-Mar-2018
URI:
http://hdl.handle.net/10034/620862
DOI:
10.1108/JOEPP-03-2017-0028
Additional Links:
http://www.emeraldinsight.com/doi/full/10.1108/JOEPP-03-2017-0028
Type:
Article
Language:
en
ISSN:
2051-6614
Appears in Collections:
Chester Business School

Full metadata record

DC FieldValue Language
dc.contributor.authorDavies, Garyen
dc.contributor.authorMete, Melisaen
dc.contributor.authorWhelan, Susanen
dc.date.accessioned2018-02-09T12:05:54Z-
dc.date.available2018-02-09T12:05:54Z-
dc.date.issued2018-03-12-
dc.identifier.citationDavies, G., Mete, M., & Whelan, S. (2018). When Employer Brand Image Aids Employee Satisfaction and Engagement. Journal of Organizational Effectiveness: People and Performance, 5(1), 64-80. https://doi.org/10.1108/JOEPP-03-2017-0028en
dc.identifier.issn2051-6614-
dc.identifier.doi10.1108/JOEPP-03-2017-0028-
dc.identifier.urihttp://hdl.handle.net/10034/620862-
dc.description.abstractPurpose. To test whether employee characteristics (age, gender, role and experience) influence the effects of employer brand image, for warmth and competence, on employee satisfaction and engagement. Design/methodology. Members of the public were surveyed as to their satisfaction and engagement with their employer and their view of their employer’s brand image. Half were asked to evaluate their employer’s ‘warmth’ half its ‘competence’. The influence of employee characteristics was tested on a ‘base model’ linking employer image to satisfaction and engagement using a mediated moderation model. Findings. The base model proved valid; satisfaction partially mediates the influence of employer brand image on engagement. Age and experience, gender and whether the role involved customer contact moderate both the influence of the employer brand image and of satisfaction on engagement. Research implications. Employee engagement can be influenced directly or indirectly by different aspects of the employer’s brand image and to different extents. Employee demographics and role can influence the relationships between the employer’s brand image and both satisfaction and engagement. Practical implications. Engagement varies with employee characteristics and both segmenting employees and promoting the employer’s brand image differentially to specific groups are ways way to counter this effect. Originality. The contexts in which employer brand image can influence employees in general and specific groups of employees in particular are not well understood. This is the first empirical study of the influence of employer brand image on employee engagement and one of few that considers the application of employee segmentation. Keywords: Employer brand, segmentation, employee satisfaction, engagement, age, experienceen
dc.language.isoenen
dc.publisherEmeralden
dc.relation.urlhttp://www.emeraldinsight.com/doi/full/10.1108/JOEPP-03-2017-0028en
dc.subjectEmployer branden
dc.subjectEngagementen
dc.titleWhen Employer Brand Image Aids Employee Satisfaction and Engagementen
dc.typeArticleen
dc.contributor.departmentUniversity of Chester; University of Manchester; Waterford Institute of Technologyen
dc.identifier.journalJournal of Organizational Effectiveness: People and Performanceen
dc.date.accepted2017-08-07-
or.grant.openaccessNoen
rioxxterms.funderUnfundeden
rioxxterms.identifier.projectUnfundeden
rioxxterms.versionAMen
rioxxterms.licenseref.startdate2218-02-08-
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