Hdl Handle:
http://hdl.handle.net/10034/218151
Title:
Public relations: A managerial perspective
Authors:
Moss, Danny; DeSanto, Barbara
Abstract:
This book explores public relations from a managerial perspective. It includes chapters on public relations and other managerial functions, management and leadership, strategic management, corporate branding and corporate reputation, public affairs and lobbying, public relations and government, financial public relations, public relations consultancy, public relations and the internet, public relations and ethics, corporate social responsibility, public relations and the law, and managing global public relations.
Affiliation:
University of Chester ; Maryville University
Citation:
London: SAGE, 2011
Publisher:
SAGE
Issue Date:
2011
URI:
http://hdl.handle.net/10034/218151
Additional Links:
http://www.sagepub.com
Type:
Book
Language:
en
Description:
This book is not available through ChesterRep.
ISBN:
9780761948575
Appears in Collections:
University of Chester Business School

Full metadata record

DC FieldValue Language
dc.contributor.authorMoss, Dannyen_GB
dc.contributor.authorDeSanto, Barbaraen_GB
dc.date.accessioned2012-04-11T11:29:44Z-
dc.date.available2012-04-11T11:29:44Z-
dc.date.issued2011-
dc.identifier.citationLondon: SAGE, 2011en_GB
dc.identifier.isbn9780761948575-
dc.identifier.urihttp://hdl.handle.net/10034/218151-
dc.descriptionThis book is not available through ChesterRep.en_GB
dc.description.abstractThis book explores public relations from a managerial perspective. It includes chapters on public relations and other managerial functions, management and leadership, strategic management, corporate branding and corporate reputation, public affairs and lobbying, public relations and government, financial public relations, public relations consultancy, public relations and the internet, public relations and ethics, corporate social responsibility, public relations and the law, and managing global public relations.en_GB
dc.language.isoenen
dc.publisherSAGEen_GB
dc.relation.urlhttp://www.sagepub.comen_GB
dc.subjectpublic relationsen_GB
dc.subjectcorporationsen_GB
dc.subjectmanagementen_GB
dc.subjectcommunicationen_GB
dc.titlePublic relations: A managerial perspectiveen
dc.typeBooken
dc.contributor.departmentUniversity of Chester ; Maryville Universityen_GB
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