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Marketing library services at University College Chester
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| Title: | Marketing library services at University College Chester |
| Authors: | Peters, Lisa
Fiander, Wendy |
| Citation: | Sconul newsletter (Spring 2004), 31, 12-14 |
| Publisher: | SCONUL |
| Journal: | Sconul newsletter |
| Issue Date: | 2004 |
| URI: | http://hdl.handle.net/10034/15160 |
| Additional Links: | http://www.sconul.ac.uk/publications/newsletter |
| Abstract: | This article discusses how library services at University College Chester had reviewed their marketing strategy and sought to develop more visually attractive and user-friendly guides and publications. |
| Type: | Article |
| Language: | en |
| Description: | This is the author's PDF version of an article published in Sconul newsletter© 2004. It is available online at http://www.sconul.ac.uk/publications/newsletter/31/4.pdf |
| Keywords: | academic libraries
marketing
student induction
library guides |
| ISSN: | 1353-0429 |
| Appears in Collections: | Library
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| Files in This Item: |
| File |
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| peters&fiander.pdf | main article | 70Kb | Adobe PDF | 
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