An evaluation of the Cheshire and Merseyside Public Health Network 'Drink a Little Less, See a Better You' social marketing campaign

Abstract

Drink a Little Less, See a Better You: The NHS Health Check and Wind Down initiative is a social marketing campaign designed to reduce alcohol harm in the target group - men between the ages of 35-55 years - in the pub setting. In order to understand the impact of this initiative, the Cheshire and Merseyside Public Health Network commissioned the Centre for Public Health Research at the University of Chester to carry out an evaluation.