An evaluation of the Cheshire and Merseyside Public Health Network 'Drink a Little Less, See a Better You' social marketing campaign

Hdl Handle:
http://hdl.handle.net/10034/118266
Title:
An evaluation of the Cheshire and Merseyside Public Health Network 'Drink a Little Less, See a Better You' social marketing campaign
Authors:
Thurston, Miranda; Alford, Simon; Hughes, Deanna
Abstract:
Drink a Little Less, See a Better You: The NHS Health Check and Wind Down initiative is a social marketing campaign designed to reduce alcohol harm in the target group - men between the ages of 35-55 years - in the pub setting. In order to understand the impact of this initiative, the Cheshire and Merseyside Public Health Network commissioned the Centre for Public Health Research at the University of Chester to carry out an evaluation.
Affiliation:
Centre for Public Health Research, University of Chester
Publisher:
Centre for Public Health Research, University of Chester
Issue Date:
Jul-2010
URI:
http://hdl.handle.net/10034/118266
Additional Links:
http://www.chester.ac.uk/cphr
Type:
Other
Language:
en
ISBN:
9781905929863
Sponsors:
Cheshire and Merseyside Public Health Network
Appears in Collections:
Centre for Public Health Research

Full metadata record

DC FieldValueLanguage
dc.contributor.authorThurston, Mirandaen
dc.contributor.authorAlford, Simonen
dc.contributor.authorHughes, Deannaen
dc.date.accessioned2010-12-22T14:04:33Z-
dc.date.available2010-12-22T14:04:33Z-
dc.date.issued2010-07-
dc.identifier.isbn9781905929863-
dc.identifier.urihttp://hdl.handle.net/10034/118266-
dc.description.abstractDrink a Little Less, See a Better You: The NHS Health Check and Wind Down initiative is a social marketing campaign designed to reduce alcohol harm in the target group - men between the ages of 35-55 years - in the pub setting. In order to understand the impact of this initiative, the Cheshire and Merseyside Public Health Network commissioned the Centre for Public Health Research at the University of Chester to carry out an evaluation.en
dc.description.sponsorshipCheshire and Merseyside Public Health Networken
dc.language.isoenen
dc.publisherCentre for Public Health Research, University of Chesteren
dc.relation.urlhttp://www.chester.ac.uk/cphren
dc.subjectsocial marketingen
dc.subjectalcoholen
dc.subjectmenen
dc.titleAn evaluation of the Cheshire and Merseyside Public Health Network 'Drink a Little Less, See a Better You' social marketing campaignen
dc.typeOtheren
dc.contributor.departmentCentre for Public Health Research, University of Chesteren
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