Hdl Handle:
http://hdl.handle.net/10034/11485
Title:
Essentials of marketing research
Authors:
Proctor, Tony
Abstract:
This book discusses marketing research, planning a research project, sampling, surveys, questionnaires, qualitative research, observations and experiments, quantitative data analysis, and marketing decision-support systems. There are also several case studies.
Citation:
Harlow: Financial Times/Prentice Hall, 2005. 4th ed.
Publisher:
Financial Times/Prentice Hall
Publication Date:
2005
URI:
http://hdl.handle.net/10034/11485
Additional Links:
http://www.pearsoned.co.uk/Imprints/FTPrenticeHall/
Type:
Book
Language:
en
Description:
This book is not available through ChesterRep.
ISBN:
9780273694946
Appears in Collections:
Chester Business School

Full metadata record

DC FieldValue Language
dc.contributor.authorProctor, Tony-
dc.date.accessioned2007-05-01T14:05:09Z-
dc.date.available2007-05-01T14:05:09Z-
dc.date.issued2005-
dc.identifier.citationHarlow: Financial Times/Prentice Hall, 2005. 4th ed.en
dc.identifier.isbn9780273694946-
dc.identifier.urihttp://hdl.handle.net/10034/11485-
dc.descriptionThis book is not available through ChesterRep.en
dc.description.abstractThis book discusses marketing research, planning a research project, sampling, surveys, questionnaires, qualitative research, observations and experiments, quantitative data analysis, and marketing decision-support systems. There are also several case studies.en
dc.language.isoenen
dc.publisherFinancial Times/Prentice Hallen
dc.relation.urlhttp://www.pearsoned.co.uk/Imprints/FTPrenticeHall/en
dc.subjectmarketingen
dc.titleEssentials of marketing researchen
dc.typeBooken
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