http://hdl.handle.net/10034/6471 Collection of journal articles/book chapters/conference papers/other research materials written by members of the Department of Business whilst employed at the University of Chester. Sat, 25 May 2013 21:19:39 GMT 2013-05-25T21:19:39Z http://hdl.handle.net/10034/262855 Title: The marketing of meaning: Towards an understanding of individual meaning interpretation in consumer behaviour Authors: Smith, Terry Abstract: This presentation discusses brand management and consumer behaviour. Mon, 09 Jul 2012 00:00:00 GMT http://hdl.handle.net/10034/262855 2012-07-09T00:00:00Z http://hdl.handle.net/10034/218151 Title: Public relations: A managerial perspective Authors: Moss, Danny; DeSanto, Barbara Abstract: This book explores public relations from a managerial perspective. It includes chapters on public relations and other managerial functions, management and leadership, strategic management, corporate branding and corporate reputation, public affairs and lobbying, public relations and government, financial public relations, public relations consultancy, public relations and the internet, public relations and ethics, corporate social responsibility, public relations and the law, and managing global public relations. Description: This book is not available through ChesterRep. Sat, 01 Jan 2011 00:00:00 GMT http://hdl.handle.net/10034/218151 2011-01-01T00:00:00Z http://hdl.handle.net/10034/115305 Title: Teaching managers: Learning, research and workplace practice Authors: Rowland, Caroline; Hall, Roger Abstract: This article explores the way in which professional management programmes are informed by research and workplace practice. The focus is on the areas of motivation, appraisal and the management of change. A longitudinal study using a mixed methods approach was used. Middle and senior managers engaged on professional management programmes were surveyed on workplace practice. Literature reviewed included syllabus guidelines from professional bodies and selected core textbooks. A content analysis revealed that there was a lack of congruence between what is taught to managers and workplace practice. However, research was found to have an impact on teaching and indirectly it influenced individual beliefs if not organisational practice. Conclusions indicate that professional management programmes are still failing to bridge the gap between syllabus content current research and workplace practice. There is little to show that the needs of Business are being satisfied compared to successful models embedded in other professions. Description: This is the author's PDF version of an article published in Journal of Management Development ©2010. The definitive version is available at www.emeraldinsight.com. Wed, 01 Sep 2010 00:00:00 GMT http://hdl.handle.net/10034/115305 2010-09-01T00:00:00Z http://hdl.handle.net/10034/70655 Title: One small step for our subject area, one giant leap for us: First steps in research Authors: Lyon, Andy; Moore, Neil Abstract: This presentation offers research advice from two lecturers who are just starting their research careers. Fri, 22 May 2009 00:00:00 GMT http://hdl.handle.net/10034/70655 2009-05-22T00:00:00Z